In the summer of 2010 The Vitrine, an online shop for objects, accessories and limited editions made by designers and artists from around the globe, was launched. The Vitrine was one of the early e-commerce shops to include designer profiles and promote the story behind the making of the handmade or small production goods that were sold. With regular product features and mentions in such media outlets including The New York Times, Remodelista, designsponge, Better Living Through Design, Food & Wine, and Oh Joy!, The Vitrine received wide spread recognition and commercial success, closing in summer 2014 due to a shift in personal logistics and a family move abroad.
5 Days Only
5 Days Only was a five-day pop up shop that took place in the Marais in central Paris from April 23-28, 2014. Hosted by The Vitrine, the theme for this project was loosely inspired by color, urban gardening and a desire to fill a space with plants and beautiful objects. 5 Days Only brought together a group of artists and designers who approach their materials in new and challenging ways.Artists included: Cécile Daladier, Hermine van Dicjk, Grow Little, Sarngsan Na Soontorn, Rachel Péloquin, Some Wow, SLO Studios, Elodie Rambaud + Marlene Huissoud.
PRODUCT PORCH was a 1 ½ year retail experiment done in collaboration with Brooks Hudson Thomas of Specific Merchandise and the Museum of Contemporary Art in San Diego. Originally intended to be six-months, PRODUCT PORCH remained on site for over a year and a half. The shop served as a laboratory for what a museum-shop could be. Featuring new design objects, furniture and accessories made by emerging and established artists and designers, it served as a destination for new design and creative retail in San Diego. Continually rotating merchandise along with a series of interactive programs inspired by the exhibition offered a reason for people to continue to return to the Museum.
Pop Under Shop, was a weeklong presentation of artist editions, handcrafted furniture and unique artwork hosted by The Vitrine and Specific Merchandise in the downstairs space of Fitzroy Gallery, in New York City. Artists + Designers included: Dino Sanchez, Dina Weiss, Amanda Keeley, Sarah Crowner, Andrew Zarou, Fern, Tanya Aguiniga, Workstead, Winter Session, Yahia Ouled Moussa, Jason Rosenberg and more.
Isetan Department Store-Mounir Fatmi
From March 29-April 17, 2016, contemporary artist, Mounir Fatmi, presented an installation in the vitrine of the famed Isetan department store in Tokyo, Japan. The installation of twelve skateboards covered in sewn fragments of Muslim prayer rugs, is part of the series of work titled, Maximum Sensation, the largest version of which is part of the permanent collection of the Brooklyn Museum. Under the services of The Vitrine, I assisted with the proposal, served as liaison between Mounir Fatmi Studio, the lead curator and the department store representatives, to oversee all logistics and communication, and assisted on shipping and presentation.
Sarah Crowner Edition
Sarah Crowner Limited Edition Silk Scarf. In Spring 2011 The Vitrine produced its first edition in collaboration with New York City based artist, Sarah Crowner. Sarah created an original collage that was printed onto 36 x 36” silk charmeuse scarves.The edition size was 100. Each scarf came packaged in a box with a signed and numbered card.
Xanadu at Specific Merchandise
Xandau at Specific Merchandise was a holiday shop and art event that took place from November 13-December 24, 2010 and included over 60 artists + designers, many from Los Angeles. The installation took over the two floors of the boutique then located on Beverly Boulevard. Upstairs was an exhibition that included unique artwork made for the event, while downstairs presented a selection of handcrafted objects and accessories.