In the summer of 2010 The Vitrine, an online shop for objects, accessories and limited editions made by designers and artists from around the globe, was launched.  The Vitrine was one of the early e-commerce shops to include designer profiles and promote the story behind the making of the handmade or small production goods that were sold. With regular product features and mentions in such media outlets including The New York Times, Remodelista, designsponge, Better Living Through Design, Food & Wine, and Oh Joy!, The Vitrine received wide spread recognition and commercial success, closing in summer 2014 due to a shift in personal logistics and a family move abroad.